Software as a Service specialist, e4, has appointed Adri Führi, as its Group Chief Financial Officer. Führi joins e4 from Innovation Group South Africa, where she has held two senior c-level positions. Experiencing her first role within a technology company, Führi says that the rapid pace of the business, together with technology evolution and change, makes her position as CFO with HR responsibilities, an exciting career move.
“I have substantial financial service experience and I am looking forward to applying my skills within such a dynamic technology company. In this environment, it is vital to make quick decisions, ensuring that the company remains agile and able to respond effectively to market trends,” says Führi.
Her proven ability to translate business strategy into well communicated objectives and deliverables, coupled with 20 years of experience in the financial sector, ensures that e4 gains a vital skill within in its growing organisation.
“My aim is to ensure we strike a balance between moving at a fast pace and managing the resulting change it brings to the business. I am enjoying the flexibility of not being in a highly-regulated environment as is custom with financial service organisations. e4 is an innovative and rapidly-evolving brand and I am looking forward to assisting in reaching its goals, says Führi.
Being a woman in a male dominant industry has not gone unnoticed to Führi. She believes that the ICT industry should dedicate more time and effort to increasing the number of women at boardroom level and looks forward to being part of that change.