On-demand – Elingo raises ‘the how to’ cloud conversation

The conversation about cloud investment in business has changed. Decision makers no longer talk of ‘if or why’ but rather when and how’’ – and this is a conversation that ICT service provider Elingo is eager to participate in.

The company is focused on solutions and services within the multimedia contact centre and enterprise IP telephony space. As a recognised market leader directed by seasoned ICT professionals, Elingo has committed to a sponsorship of the ITWeb Cloud Summit on 8 February at Vodacom World, Midrand.

Kevin Hall, Elingo’s National Sales Manager will present a discussion about on-demand cloud computing models, which reflects the growing maturity of this specific market segment.

Hall says that while his central message to the market is not to mistake cloud as a ‘silver bullet’, he is excited about the change in rhetoric surrounding the cloud.

“Having been in the cloud industry for the past eight years and seeing the cloud conversation change from what is cloud, and why should we use it, to something different. The questions regarding cloud is changing, people are not asking why, they are asking how, and what are the possibilities for my business. They understand cloud is the reality, and if they don’t make use of it, they will simply be left behind by their competitors,” he explains.

Elingo will use this platform to communicate the realities of cloud investment.

Hall explains that the primary challenge involves a change in mindset.

“Most customers still need to understand and confirm the business ROI and value. Is cloud really cheaper in the long run? Why would I pay more for cloud in certain instances? The mindset of a cloud business is completely different, and the technology is only a small part in the whole effect cloud has on a business,” he adds.

Hall continues: “One needs to explain this culture shift and the impact this has on business. An example would be data SQL in the cloud, having all your information stored on a cloud system, might feel unsafe to some; the reality is that the business needs more open access to the information to different users and applications.”

The mitigation of risk, and the management of the data at different points become more important then, he adds.

Elingo emphasises that there are definite advantages to migrating to the cloud, including flexibility, scalability, cost and application variety.

However, there is a point where cloud can stop making sense. According to Hall it doesn’t make sense if a decision maker is trying to integrate every bit of his or her business into the whole, or if huge amounts of sensitive client data is being stored on local databases.

“This should not be the case for most businesses, but if you are storing very sensitive information in large volumes, and interrogating that information on a regular per minute basis, one would not suggest cloud off the bat. The suggestion should be to look at the current security systems, and find a cloud supplier that is able to deliver the same level of security,” says Hall.

Elingo will use the Summit to make the point that the cloud is not for everybody, but with some innovative thinking and strategic business manipulation, the cloud is available to take a business to new heights.

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